About BlindspotIQ
A full-market perspective.
BlindspotIQ was built to connect the signals that channel-specific advice and siloed teams too often miss.
Founder
Bridget Irby
Bridget is a strategist and operator with more than two decades of experience helping organizations and leaders find their way forward through growth, disruption and change — including multi-million dollar business turnarounds and years of advising executives and entrepreneurs through pivotal decisions.
She founded BlindspotIQ because the same pattern kept repeating: the opportunity was already inside the business, and no one had been looking across the whole commercial system to find it.
- Two decades advising executives, owners and entrepreneurs
- Led multi-million dollar business turnarounds
- MBA and certified coach
- Speaking professionally since 2007, on national and international stages
- Bestselling author
Founder perspective
Strategy should see the whole system. Execution should follow the opportunity.
BlindspotIQ exists to connect market demand, brand, acquisition, conversion, customer value and operating infrastructure — the places where growth quietly hides.
The result is a company designed to do more than diagnose. BlindspotIQ finds the unseen opportunity, prioritizes it and helps build the system capable of capturing it.
“Confidence to say less, see more and make every move intentional.”
We work best with established, financially healthy companies that have proven demand and serious ambition for their next stage of growth.
Not a rescue service. Not a channel shop. Not strategy that ends in a report.
Your next opportunity
What can’t you see from inside your business?
A focused conversation to identify where your next meaningful growth opportunity may be hiding.
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